Customer Acquisition Cost Calculator

Calculate the cost to acquire each customer

Acquisition Costs

Marketing Spend

Sales Team Costs

New Customers Acquired

Time Period

Average Order Value

Customer Lifetime (months)

Customer Acquisition Cost

Customer LTV

LTV:CAC Ratio

0:1

Payback Period

0 months

PoorLTV:CAC = 0:1

CAC too high - optimize campaigns

Payback Timeline

You'll recover your CAC investment in 0 months

Cost per Customer

You spend $0 to acquire each customer

Return on Investment

Each customer is worth 0x what you spend to acquire them