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Digital Marketing
March 19, 2026
Ad Rank
Ad Rank is the score Google uses to determine the position of your ad in search results, based on your bid and Quality Score.
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All InShorts
Bite-sized reads · 500 inshorts
InShort
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Digital Marketing
March 19, 2026
Drip Campaign
A drip campaign is a series of automated emails sent on a schedule to gradually guide subscribers toward a conversion.
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Digital Marketing
March 19, 2026
Lead Nurturing
Lead nurturing is the process of building relationships with potential customers through valuable content until they're ready to buy.
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Digital Marketing
March 19, 2026
Spam Score
Spam score indicates how likely your email is to be flagged as spam by email providers.
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Digital Marketing
March 19, 2026
Email Segmentation
Email segmentation divides your subscriber list into targeted groups so each person receives only the most relevant emails.
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Digital Marketing
March 19, 2026
Mobile Optimization
Mobile optimization ensures your website loads fast, looks great, and works smoothly on mobile devices.
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Digital Marketing
March 19, 2026
Lookalike Audience
A lookalike audience is a group of new people who share similar characteristics with your existing customers, helping you find more potential buyers.
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Digital Marketing
March 19, 2026
Programmatic Advertising
Programmatic advertising uses automated software and algorithms to buy and sell ad space in real-time, replacing manual negotiations.
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Digital Marketing
March 19, 2026
Display Ads
Display ads are visual advertisements — banners, images, or videos — shown across websites and apps to build brand awareness.
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Digital Marketing
March 19, 2026
Retargeting Pixel
A retargeting pixel is a small code snippet on your website that tracks visitors and shows them your ads on other platforms after they leave.
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Digital Marketing
March 19, 2026
Follower Growth Rate
Follower growth rate measures how fast your social media audience is growing over a specific period.
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Digital Marketing
March 19, 2026
Influencer Engagement Rate
Influencer engagement rate measures how actively an influencer's followers interact with their content through likes, comments, and shares.
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Digital Marketing
March 19, 2026
Stories
Stories are short-lived content formats on social media that automatically disappear after 24 hours, creating urgency and authenticity.
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Digital Marketing
March 19, 2026
User-Generated Content (UGC)
UGC is content created voluntarily by customers about your brand — photos, reviews, videos — that serves as authentic social proof.
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Digital Marketing
March 19, 2026
Boosted Post
A boosted post is a regular social media post that you pay to promote to a larger audience beyond your followers.
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Digital Marketing
March 19, 2026
Hashtag
A hashtag is a # symbol followed by a keyword that categorizes social media content and makes it discoverable to a wider audience.
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Digital Marketing
March 19, 2026
Keyword Density
Keyword density measures how often a specific keyword appears in your content as a percentage of total words.
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Digital Marketing
March 19, 2026
Domain Rating (DR)
Domain Rating is a score from 0 to 100 that measures the strength of a website's backlink profile.
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Digital Marketing
March 19, 2026
Robots.txt
Robots.txt is a small file that tells search engine crawlers which pages on your website they can and cannot access.
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Digital Marketing
March 19, 2026
Alt Text (Image Alt Attribute)
Alt text is the descriptive text added to images that helps search engines understand what the image shows and displays when images fail to load.
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Digital Marketing
March 19, 2026
Meta Description
A meta description is the short snippet (150-160 characters) that appears below a link in search results, summarizing what the page is about.
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Digital Marketing
March 19, 2026
Meta Title
A meta title is the clickable blue headline that appears in search engine results for your web page.
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Digital Marketing
March 19, 2026
Data-Driven Marketing
Data-driven marketing means making every marketing decision based on actual data and analytics rather than guesswork.
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Digital Marketing
March 19, 2026
Traffic Source
Traffic source identifies where your website visitors are coming from — whether it's Google, social media, email, or direct visits.
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