You post a product photo on Facebook and 200 people see it organically. But if you boost that post — pay to promote it — it can reach 5,000 or even 10,000 people. Boosting is the simplest form of social media advertising: just click "Boost Post," set your budget and target audience, and you're done.
Boosted posts are perfect for beginners who aren't ready for complex ad campaigns. They're great for quickly increasing brand visibility, promoting offers, or launching new products. However, they're not the same as full Facebook Ads campaigns, which offer much more targeting and optimization options. Think of boosted posts as a quick visibility tool — for serious sales-driving campaigns, you'll want to use Ads Manager.