Sending someone 10 emails at once is a guaranteed way to lose them. But sending one helpful email on Day 1, a success story on Day 3, and a discount offer on Day 5? That's a drip campaign — a carefully timed sequence of emails that gradually builds interest and trust.
Think of it like a teacher who covers basics first, then details, then gives homework. Drip campaigns work the same way: warm up, educate, then convert. The best part? Once you set up the sequence in your email platform, it runs automatically. Every new subscriber gets the same carefully crafted journey without you touching anything. Drip campaigns are one of the highest-ROI strategies in email marketing.