Conversion Rate Optimization (CRO) is the process of improving your website or landing page to get more visitors to take a desired action — whether that is making a purchase, signing up for a newsletter, or filling out a form. In simple terms, it is about turning more of your existing traffic into actual customers.
For example, if 1,000 people visit your online store and 20 of them buy something, your conversion rate is 2%. CRO focuses on pushing that number higher — maybe to 3% or 4% — without spending more on ads to bring in new visitors.
How you optimize depends on several factors — your industry, target audience, website design, and the strategy you use. Common CRO techniques include A/B testing headlines, simplifying checkout flows, improving page load speed, and writing better call-to-action buttons. Small tweaks can lead to big revenue gains.