Geotargeting delivers ads based on where a user physically is. If you're in Dhaka and search for "cafe," you might see an ad saying "New coffee shop in Gulshan — visit today!" That ad was specifically targeted to people in your area. It's location-based advertising at its finest.
This is a game-changer for local businesses — restaurants, salons, delivery services, and retail stores. You can target by country, city, neighborhood, or even zip code. This precision means zero wasted ad spend on people who can't visit your store. For small businesses with limited budgets, geotargeting delivers the highest ROI possible.