Display ads are the visual banners, images, and videos you see on websites, blogs, and mobile apps. They run through networks like Google Display Network and Facebook Audience Network, appearing alongside content your target audience is already consuming. They're primarily used for brand awareness rather than direct conversions.
The biggest advantage of display ads is precise targeting — you can filter by age, location, interests, and browsing behavior. A colorful banner showcasing your new product with a discount offer can appear on thousands of relevant websites. However, banner blindness is real — many users ignore display ads. That's why compelling design, strong headlines, and irresistible offers are essential.