Barter marketing involves two businesses exchanging goods or services directly, without using money. It's the world's oldest form of commerce, still relevant in modern business.
A hotel provides free rooms to a radio station in exchange for airtime. A web design company builds a website for an accounting firm in exchange for tax services. Media companies frequently barter advertising space.
Barter is particularly useful during cash flow constraints and creates mutually beneficial partnerships. Modern barter exchanges and platforms have organized these transactions, making them more efficient and scalable.