Point-of-sale marketing targets customers at the moment of purchase, typically near checkout counters. It's designed to encourage unplanned, impulse buying.
Supermarkets place candy, gum, and magazines near checkout lanes. Online stores show 'You might also like' suggestions during checkout. These strategically placed items capture last-minute buying impulses.
POS marketing can increase average order value by 10-20%. Effective POS displays are eye-catching, conveniently placed, and feature products that complement what customers are already buying.