Direct mail sends brochures, postcards, catalogs, or personalized letters directly to potential customers' mailboxes. Despite the digital age, it remains surprisingly effective.
Research shows direct mail response rates are 5-9 times higher than digital advertising because physical mail commands more attention and feels more personal. A well-designed mailer creates a tangible connection with the brand.
However, direct mail is relatively expensive and raises environmental concerns. Successful campaigns require precise targeting, compelling design, and clear calls to action. Many brands now combine direct mail with digital follow-ups for maximum impact.