Buzz marketing generates spontaneous conversations about a brand through surprising, entertaining, or intriguing content. It spreads naturally and attracts media coverage.
Apple creates massive buzz before iPhone launches with mysterious teasers and controlled leaks. Movie trailers, limited editions, and celebrity endorsements all generate buzz.
Successful buzz marketing spreads organically, achieving maximum exposure with minimal spending. The challenge is that buzz can't be fully controlled — it can go viral positively or negatively.