Cause-related marketing links a company's products with a charitable cause, donating a portion of sales to that cause. It combines business goals with social responsibility.
TOMS shoes donates a pair for every pair sold. P&G's 'Clean Water' program provides clean water with product purchases. These campaigns generate goodwill while driving revenue.
This strategy improves brand image, increases customer loyalty, and attracts socially conscious consumers. 87% of consumers say they would switch to a brand that supports a cause they care about.