Multisensory marketing stimulates sight, sound, smell, taste, and touch together to create deeper, more memorable customer experiences.
A bakery combines fresh bread aroma (smell), warm lighting (sight), soft music (sound), and free tasting (taste) to create an irresistible buying environment.
Research shows that engaging multiple senses simultaneously increases brand recall by up to 70% and significantly boosts purchase probability. Singapore Airlines uses a signature scent, specific color palette, and distinctive uniforms to create a multisensory brand identity.