Price bundling combines two or more products into a package priced lower than buying each separately. It increases average order value and encourages customers to buy more.
McDonald's combo meals, Microsoft Office suite, and telecom voice+data+SMS packages are all bundling examples. Streaming services bundle music, video, and cloud storage.
Bundling helps clear slow-moving inventory, introduces new products alongside popular ones, and provides customers with perceived value. Pure bundling (only available as package) and mixed bundling (available separately and together) are the two main approaches.