Marketing
Shelf Positioning
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Shelf positioning determines where products sit on retail shelves. Products at eye level sell best — this is called the 'golden zone.' Items on lower shelves sell significantly less.
Brands pay retailers premium fees to secure eye-level placement. Children's products are placed on lower shelves to match their eye level. End-cap displays (at the end of aisles) generate up to 30% more sales.
Shelf positioning is a battleground in retail marketing. Planograms (visual shelf layouts) are carefully designed to maximize revenue per square foot of shelf space.