Sales promotion uses temporary incentives to drive quick sales. Common tools include discounts, coupons, buy-one-get-one offers, free samples, contests, and limited-time deals.
For example, Black Friday sales create urgency with massive discounts, driving millions in revenue within hours. Flash sales, loyalty points, and cashback offers are all forms of sales promotion.
While effective for short-term sales boosts, over-reliance on promotions can erode brand value and train customers to buy only during sales periods. The key is strategic, well-timed promotions.