Kiosk marketing places small retail booths or interactive digital screens in high-traffic locations like shopping malls, airports, and train stations to display, promote, and sell products.
Physical kiosks sell products directly, while digital kiosks provide information and take orders through interactive screens. McDonald's self-order kiosks have reduced wait times and increased average order values.
Kiosk marketing provides low-cost brand exposure in high-traffic areas, enables direct customer interaction, and can operate with minimal staffing. They're particularly effective for product demonstrations and sampling.