Marketing
Packaging Innovation
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Packaging innovation adds new materials, designs, or functionality to product packaging, creating competitive advantages and improved customer experiences.
Examples include ketchup squeeze bottles (easier dispensing), resealable snack pouches (freshness), QR-enabled smart packaging (product information), and edible packaging (zero waste).
Modern packaging innovation focuses on sustainability (biodegradable materials), convenience (easy-open features), and technology integration (NFC tags, augmented reality). Innovative packaging can become a viral marketing asset, as seen with Coca-Cola's personalized name bottles.