Merchandising involves presenting products in ways that attract customers and encourage purchases. It covers product displays, packaging, price tags, signage, and overall store aesthetics.
Visual merchandising is particularly important. Attractive window displays, proper lighting, color coordination, and themed arrangements draw customers inside. Zara and H&M use mannequins, thematic displays, and seasonal decor to boost sales.
Effective merchandising turns passive browsers into active buyers. Studies show that well-merchandised products can increase sales by 20-30% compared to standard shelf placement.