Accounting
Selling Expenses
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Selling expenses are all costs a business incurs to market, promote, and deliver its products. These are separate from production costs — they happen after the product is made.
Common examples include advertising, sales commissions, shipping costs, and salesperson salaries. If you spend $50,000 on a Facebook ad campaign, that is a selling expense.
Selling expenses directly impact profitability. They appear on the income statement as part of operating expenses.