Freudian Advertising: The Psychology Behind Why You Buy

Freudian advertising uses Sigmund Freud's theories of the unconscious mind to influence consumer purchasing decisions. Harvard research shows 95 percent of buying decisions are made unconsciously. Freud's nephew Edward Bernays applied these theories to create the public relations industry. Advertisers target the Id (pleasure), Ego (logic), and Superego (morality) through seven key techniques: Sex Appeal, Fear, Nostalgia, Identity, Symbolism, Social Proof, and Repetition. From Coca-Cola to bKash, every major brand uses these Freudian principles.