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What Is Marketing, Really? — More Than Advertising
Most people think marketing means running ads — but that is only a tiny slice of the picture. Real marketing starts before a product exists and continues long after the sale. From Philip Kotler's 4Ps to Peter Drucker's famous insight that great marketing makes selling unnecessary, this article unpacks every dimension of marketing: its definitions, evolution from Marketing 1.0 to 5.0, types, step-by-step process, and the real state of marketing in Bangladesh.